The Community College Digital Workshop

January 23 – 24, 2020

Disney’s Yacht Club Resort

Walt Disney World
  • First-ever event for community college marketers, focusing only on digital marketing
  • Deep-dive sessions on the topics that matter most
  • Limited attendance to ensure maximum benefits for all attendees

SESSIONS 

Thinking Differently about Digital Strategy

Digital marketing is about so much more than a few Facebook ads here and some Display ads there. We’ll discuss how to create the ideal comprehensive strategy for your college’s needs and goals.

Campaign Teardown

Watch and learn firsthand as you’re walked through every single aspect of an actual college digital campaign. From ideation to execution to monitoring, you’ll see what exactly makes a campaign successful.

What a Difference Content Makes

The best ads and messaging in the world will never reach their full potential without great content to back them up. Learn not only how to create and promote great content, but also secrets to making the process easier and faster.

Crafting & Telling Student Stories

It’s no secret that students’ stories are the single greatest weapon in your marketing arsenal, but many struggle with how to leverage them. Learn from two of the best college communicators in the nation as they walk you through how to collect, craft, and tell student success stories

Landing Page Design & Optimization

What makes a landing page successful? Design? UX? Science? Content? A/B Testing? Answer: all of the above, and much more! See how best practices were leveraged in actual college landing pages, and learn how to implement continual optimization for maximum results.

Tracking Everything that Matters with Google Analytics

Analytics can show you so much more than hits, visits, and page views. Learn how to create an easy-to-use dashboard that instantly shows you everything you need to know about all of your marketing campaigns, from conversions, to traffic quality, to determining which campaign is getting you the best ROI, and much more.

Group Discussion

No matter what your greatest marketing challenge may be, you’re not alone! While time will be provided for one-on-one questions with presenters, these facilitated group discussions will allow you to ask (anonymously, if you prefer) questions and get answers from the entire group. The rapid-fire format is sure to be a crowd favorite!

Advanced Retargeting

Retargeting ads are an effective way to keep your college in front of prospective students. Learn how to go beyond generic ads to personalized tactics that get far greater results.

“Why am I not seeing the Ads?”

Presidents, deans, chancellors, and administrators mean well, but we’re all too familiar with their lack of understanding when it comes to digital marketing. Learn how to help them understand digital opportunities and your performance, helping you get the budget and recognition you deserve.

Common Mistakes & How to Avoid Them

As college marketers ramp up digital marketing strategies, many common and dangerous mistakes and traps await. Knowing what they are and why they’re to be avoided will keep you on track, and will likely save you thousands of precious marketing dollars.

Reduce Friction to Increase Enrollment

Amazon, Apple, Netflix, and Spotify—to name a few—provide excellent user experiences to your prospective students. See how colleges are implementing elements from these world-class brands to improve their application and enrollment experiences.

Advanced Digital Strategies

What’s next for community colleges? This session will move beyond theories to the latest strategies that are getting great results right now. From marketing automation to personalization to AI, get ahead of the curve now!

What are Prospective Students Thinking?

For the first time ever, a group of community college marketers will collaborate on a survey to be performed among prospective community college students. Share your input on the exact questions to be asked, so you can learn data and insights to help you with your marketing!

Great Food

Delicious breakfasts and lunches are included both days, along with plenty of beverages and Mickey-shaped snacks.

Thinking Differently about Digital Strategy

Digital marketing is about so much more than a few Facebook ads here and some Display ads there. We’ll discuss how to create the ideal comprehensive strategy for your college’s needs and goals.

Campaign Teardown

Watch and learn firsthand as you’re walked through every single aspect of an actual college digital campaign. From ideation to execution to monitoring, you’ll see what exactly makes a campaign successful.

What a Difference Content Makes

The best ads and messaging in the world will never reach their full potential without great content to back them up. Learn not only how to create and promote great content, but also secrets to making the process easier and faster.

Crafting & Telling Student Stories

It’s no secret that students’ stories are the single greatest weapon in your marketing arsenal, but many struggle with how to leverage them. Learn from two of the best college communicators in the nation as they walk you through how to collect, craft, and tell student success stories

Landing Page Design & Optimization

What makes a landing page successful? Design? UX? Science? Content? A/B Testing? Answer: all of the above, and much more! See how best practices were leveraged in actual college landing pages, and learn how to implement continual optimization for maximum results.

Tracking Everything that Matters with Google Analytics

Analytics can show you so much more than hits, visits, and page views. Learn how to create an easy-to-use dashboard that instantly shows you everything you need to know about all of your marketing campaigns, from conversions, to traffic quality, to determining which campaign is getting you the best ROI, and much more.

Group Discussion

No matter what your greatest marketing challenge may be, you’re not alone! While time will be provided for one-on-one questions with presenters, these facilitated group discussions will allow you to ask (anonymously, if you prefer) questions and get answers from the entire group. The rapid-fire format is sure to be a crowd favorite!

Advanced Retargeting

Retargeting ads are an effective way to keep your college in front of prospective students. Learn how to go beyond generic ads to personalized tactics that get far greater results.

"Why am I not seeing the Ads?"

Presidents, deans, chancellors, and administrators mean well, but we’re all too familiar with their lack of understanding when it comes to digital marketing. Learn how to help them understand digital opportunities and your performance, helping you get the budget and recognition you deserve.

Common Mistakes & How to Avoid Them

As college marketers ramp up digital marketing strategies, many common and dangerous mistakes and traps await. Knowing what they are and why they’re to be avoided will keep you on track, and will likely save you thousands of precious marketing dollars.

Reduce Friction to Increase Enrollment

Retargeting ads are an effective way to keep your college in front of prospective students. Learn how to go beyond generic ads to personalized tactics that get far greater results.

Advanced Digital Strategies

What’s next for community colleges? This session will move beyond theories to the latest strategies that are getting great results right now. From marketing automation to personalization to AI, get ahead of the curve now!

What are Prospective Students Thinking?

For the first time ever, a group of community college marketers will collaborate on a survey to be performed among prospective community college students. Share your input on the exact questions to be asked, so you can learn data and insights to help you with your marketing!

Great Food

Delicious breakfasts and lunches are included both days, along with plenty of beverages and Mickey-shaped snacks.

PRESENTERS

Clinton Bourgeois

Clinton Bourgeois

Media Producer, Alabama Community College System

Ebony Horton

Ebony Horton

Communications Specialist, Alabama Community College System

Rebecca Doss

Rebecca Doss

Directory of Strategy & Operations, Rekrewt

Zach Jones

Zach Jones

President, Rekrewt

Travis Jordan

Travis Jordan

Director of Integrated Marketing, Tallahassee CC

Traci Pitman

Traci Pitman

Design & Creative Services Coordinator, Texarkana College

Selina Starling

Selina Starling

Social Media and Digital Content Specialist, Tallahassee CC

Lindsay Wheeler, MPS

Lindsay Wheeler, MPS

Digital Marketing Specialist, Elgin CC

VENUE

The Community College Digital Workshop will be held at Disney’s Yacht Club Resort at Walt Disney World, an Orlando-Area destination. Nautical-themed rooms offer all the amenities you expect from an upscale hotel.

This deluxe resort is just a five-minute walk to Epcot and world-class food and beverage options. Enjoy a massive 3-acre pool area with slides, lazy river, and quiet pools. Other theme parks and entertainment options are accessible via walking, boat, or bus—all complimentary.

Resort Perks

    • Exclusive, discounted room rates ($295/nt) for Workshop attendees can be extended up to three days before/after event. This is a discount of almost $200 per night!
    • Discounted park tickets available to attendees
    • Free ground transportation to/from Orlando Int’l Airport provided by Disney (if you stay at a Disney hotel)

PRICING

STANDARD PASS

$499

Standard Passes include:

  • All sessions on both days of Workshop
  • Breakfast & Lunch both days
  • Access to private Facebook Group after Workshop with exclusive content
  • Access to discounted rooms at Disney’s Yacht Club, while they last (sold by Disney, subject to availability)
  • Access to discounted theme park tickets (sold by Disney, subject to availability)

REGISTER NOW

PREMIUM PASS

$999

Premium Passes include:

  • Everything from Standard Pass
  • Pre-Workshop Dinner on Wednesday, Jan. 22.
  • One-on-One with Rekrewt on Friday, Jan. 24.
  • Four Follow-Up Implementation Coaching Sessions, scheduled at your convenience
  • Learn More about Premium

REGISTER NOW

Maximize Your Attendance with a Premium Pass

Do you feel like you’re struggling to create and implement the ideal digital strategy for your college? Are you in need of direct, face-to-face discussions with experts? If so, consider a Premium Pass!

Premium Pass EXCLUSIVE Benefits

Hurry! Only TWO (2) Premium Passes left!

Pre-Workshop Dinner

You and other Premium Passholders will join the Rekrewt team and all other presenters for a private dinner. Meet and get to know the experts of the upcoming Workshop before it even begins!

One-on-One with Rekrewt

You’ve learned from Rekrewt through our podcasts, videos, research, weekly insights, and so much more.

Now, you can get direct assistance with your specific challenges in a private setting. Whatever you need, you’ve got it with our undivided attention!

Follow-Up Implementation Coaching Sessions

Throughout 2020, you may request and schedule a call or video chat (your choice) Coaching Session each quarter. That’s a total of four private Coaching Sessions!

You’re going to learn a lot at the Workshop, and this is your chance to ensure you’re implementing it all as well as possible. Enjoy peace of mind knowing you’re maximizing your Workshop attendance, and that you’re on the right track to solving your marketing challenges!

Register Now!

Limited registration- reserve your spot now!

Register Now!

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